Proposal · prepared for Gemwaith R T Jewellery · 29 May 2026
A few specific fixes for rtjewellery.com
Gemwaith R T Jewellery · Monmouth · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on rtjewellery.com and three things stood out, mostly around how little of what makes the shop special, the Welsh name, the bespoke remodelling, the 5.0 reviews, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The Welsh name Gemwaith is hidden in plain sight.
What I saw
The shop trades as Gemwaith R T Jewellery, and Gemwaith is Welsh for gem work. On the live site that word appears only in the logo image and the browser tab title. It is never translated, never explained, and never used anywhere a customer reading the page would notice it. A reviewer recently thanked the shop for helping them find Welsh love spoon and celtic cross jewellery, so the Welsh identity clearly matters to the people walking in.
What the rebuild does
The rebuild leads with it. The hero reads Gemwaith, Welsh for gem work, and a light bilingual touch runs through the section labels (Dylunio, Trwsio, Prisio) without ever getting in the way of an English reader. It becomes the thing that makes the shop unmistakably Monmouth, not a national chain.
Finding 02
Bespoke and remodelling, the best work, is buried in a product menu.
What I saw
The design and restyle service is the most valuable and most personal thing the shop offers. Bring in a picture or an idea and let our workshops do the rest, as the page puts it, with a lovely case study of an opal triplet reset as a pendant. But it sits as one text link near the bottom of a long menu of product categories and designer names, with no path to it from the top of the homepage. A customer with an old ring in a drawer never gets there.
What the rebuild does
The rebuild opens the page on bespoke. A dark botanical-green band, directly under the hero, walks through the three steps (bring it in, talk it through, the workshop makes it) with the opal-triplet remodel and a real customer quote alongside. The highest-value enquiry becomes the first thing the page asks for.
Finding 03
No structured data, and the description tag is empty.
What I saw
A look at the page source shows the homepage meta description is an empty string, and there is no LocalBusiness or jeweller structured data anywhere on the site. So the shop address, the Tuesday to Saturday hours and the 5.0 rating across roughly fourteen reviews are invisible to Google rich results and to the AI assistants people now ask for a Monmouth jeweller. The social-share image is a letterbox poster crop that renders awkwardly when the link is sent in a message.
What the rebuild does
The rebuild ships Jeweler and Store schema with the Agincourt Square address, the opening hours, the 5.0 aggregate rating and an FAQ block, plus a written meta description and a proper share card. The same credentials the shop already has start showing up where people actually search.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the rtjewellery.com domain and the existing shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, from Squarespace to a fast static build on Vercel. The louise@rtjewellery.com address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We are not very technical. How much work is this for us?
Very little. I take the words, photos and details that are already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the bespoke and remodelling story is told the way you would tell it.
Can you add new pieces and photos after launch yourself?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing or a change to the hours, you send it over and it goes up. No Squarespace editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Monmouth and Monmouthshire builds this quarter, and the first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.